First impression
Small changes. Stronger first impressions.
Your website might be putting people off without you realising.
Most small business websites are not completely broken. They just feel outdated, unclear or difficult to trust.
I review what’s getting in the way and show you how to make your website feel clearer, more modern and easier to contact through.
Common website problems
Common reasons small business websites struggle
Most websites are not completely broken. They just quietly lose trust, attention or enquiries without the business owner realising why.
Clarity
The website feels outdated before visitors even start reading.
Layout
Everything blends together so nothing stands out.
Contact
The contact buttons are easy to miss or too passive.
Wording
The wording sounds generic and forgettable.
Mobile experience
The homepage feels overwhelming or cluttered on mobile.
The important bit
Most websites do not need rebuilding. They need clarity.
- Sharper messaging that explains what you do fast
- Better visual structure so people trust the business quicker
- Clearer enquiry paths so visitors know what to do next
Concept redesigns
Real examples showing how stronger branding, clearer messaging and better user experience can completely change how a business feels online.
These redesign concepts are here to show how different industries can improve trust, clarity and conversions through more modern, intentional web design.
Things quietly putting people off your website
Most businesses do not notice these things. Your customers do.
✖ Tiny unreadable text
✖ Too many colours fighting each other
✖ Confusing navigation
✖ No trust signals
✖ Looks broken on mobile
✖ “Just another WordPress site” energy
A lot of website problems are not dramatic. They are subtle little confidence leaks. Enough of those together and people start backing away without ever saying why.
Check your websiteFree website grade tool
Not sure if your website needs fixing?
Take the quick website check and get a simple grade, plain-English feedback, and suggested next steps.
Before you start
A quick 7-question check to see what your website is really saying.
You’ll get a simple grade, plain-English feedback, and a much clearer idea of whether the site needs a refresh or just a few smart fixes.
- Takes about a minute
- No jargon-heavy nonsense
- Clear next steps at the end
Question 1 of 7
0 answered
Simple website help
Simple website help for small businesses
Whether you need honest feedback, a clearer homepage idea or help actually improving the site, each option is designed to be straightforward and easy to understand.
Getting started
Starter Website
From £39/month
New businesses or local services that need a simple, professional website without a big upfront build cost.
A straightforward getting-started website plan with the basics in place, plus hosting and support so you are not left figuring it all out alone.
- Home page, About page and Contact page
- Mobile-friendly design
- Basic SEO setup
- Contact form
- Hosting and support included
- Client portal with direct messaging
The monthly cost covers hosting, support and ongoing maintenance. Domain costs are separate and depend on the website address you want.
Website Audit
£35
Businesses that want to understand why their website is not performing well before spending money on redesigns.
A practical review of your website with clear, plain-English feedback on what may be making the site feel outdated, confusing or difficult to trust.
- Homepage review
- First impression feedback
- Mobile usability observations
- Wording and clarity suggestions
- Contact/enquiry improvement ideas
- Simple action list of recommended changes
This package does not include design changes or development work.
Homepage Redesign Preview
£200
Businesses that want to see how their homepage could look clearer, more modern and easier to use.
A visual redesign concept showing how your homepage could be improved before committing to larger website work.
- Homepage redesign preview
- Improved section structure
- Clearer wording suggestions
- Better contact button placement
- Before and after explanations
This package is a design preview only and does not include implementation.
Most hands-on
Website Changes & Support
£350
Businesses that want help actually improving and updating their website.
Hands-on support making practical improvements to your website based on the review and redesign suggestions.
- Website content updates
- Homepage improvements
- Layout adjustments
- Contact section improvements
- Guidance on clearer wording
- Ongoing improvement support
Development work is quoted depending on the website platform and amount of changes required.
Website Health Check
£95
Businesses that want to uncover hidden website issues before those problems cost more enquiries, bookings or sales.
A practical audit for small businesses to spot the hidden issues that quietly make a website harder to use, trust or contact through.
- Manual check of up to 5 key pages
- Contact form test
- Mobile and desktop review
- Broken links and buttons check
- Basic speed and usability review
- Screenshot-backed PDF report
- Priority action list
- Optional fix quote afterwards
This package finds the issues and explains them clearly, but fixes are quoted separately afterwards.
Website Health Check + Fixes
£295
Businesses that want the problems found and the most important small fixes sorted without dragging it into a huge project.
A health check plus hands-on fixes for the most common website problems that slow people down or put them off.
- Everything in the Website Health Check
- Fix up to 5 small issues
- Improve one form or contact journey
- Button and link clean-up
- Basic mobile tweaks
- Mini follow-up summary
This is designed for smaller practical fixes. Bigger development work or rebuilds would still be quoted separately.
Not sure what you need?
Start with a Website Audit. I’ll show you what is making your website feel unclear, outdated or hard to trust, then you can decide whether you want help improving it.
Amendments & add-ons
Extra amendment round
£25
Additional page mockup
from £75
Extra email campaign
from £50
Social media campaign ideas (3 weeks)
from £65
Extra social/video concept
from £45
CRM setup
from £95
Priority 48hr turnaround
+£50
Start small
Send me your website and I’ll show you what might be putting people off.
Tell me what you need and I’ll come back to you properly, without making the whole thing feel like an admin hostage situation.